Dacia’s UK retail network is transforming at pace with 40 now featuring a new interior showcasing the brand’s visual identity.
The rollout will be complete ahead of the launch of the All-New Dacia Duster later this year.
So far, the transformation has taken just 10 weeks, making it what the manufacturer says is the fastest introduction of such a comprehensive overhaul of retailer facilities for any Renault Group brand in the UK.
The rest of the Dacia UK network will have the new interior concept installed over the coming months, with the brand’s ambition being that all its sites will have the works completed for launch of the All-New Duster later this year.
Recycled and sustainable materials have been used in fixtures and fittings, such as panels, rugs, flooring and lights.
At the heart of the concept are ‘bricks’ which are made from 6,000 recycled tyres and specially made for Dacia and which act as stands for panels around the showroom.
Elsewhere, display boards in the new interior are made of honeycomb cardboard and are printed with a minimum layer of ink, while the sofas are covered with 98% post-consumer recycled polyester, including plastic bottles. The carpets are produced from 100% recycled yarns from nylon waste, used carpets and industrial waste.
Three formats have been created to cover different showroom sizes and the number of cars on display. Should a customer’s chosen model not be on display in the showroom, there’s the option of using the Dacia AR augmented reality app with which customers can explore every Dacia vehicle in 1:1 scale.
Luke Broad, Dacia’s UK brand director, said: “The rapid installation of our brilliant new retail spaces has been achieved by keeping things simple, functional and innovative. Working together with our nationwide retail network, the new spaces embody everything that Dacia stands for.”