- Sherman Dodge expands access to vehicle ownership with a full-service Spanish-language support team across sales, financing, and service—reflecting a commitment to inclusive customer experience in the Chicago area.
In a milestone reflecting its commitment to accessibility and representation, Sherman Dodge has launched a comprehensive Spanish-Language Automotive Support Program, ensuring native Spanish speakers receive personalized, culturally attuned guidance throughout the entire buying and ownership journey.
This initiative includes a fully bilingual sales and finance team, translated digital tools, and Spanish-language service consultation—all available in-store and online. The move comes in response to customer feedback and regional data showing a significant and underserved population of Hispanic and Latino vehicle buyers throughout Cook County and surrounding Illinois suburbs.
According to U.S. Census estimates, Hispanic and Latino residents represent over 25% of the Chicagoland metro population, with language access playing a crucial role in both vehicle financing confidence and long-term satisfaction.
The Sherman Dodge program includes:
- Bilingual sales consultants trained in regional dialects and cultural fluency
- Translated leasing, finance, warranty, and legal documents
- Spanish-language virtual sales chat and vehicle explainer videos
- Community partnerships with Hispanic business and family organizations
“Our goal isn’t just to speak a different language—it’s to communicate with deeper respect and understanding,” said a member of the bilingual outreach team.
Psychologically, the initiative reduces identity barriers for shoppers who may have felt misunderstood, ignored, or uncomfortable in previous dealership experiences. It replaces uncertainty with empowerment, helping customers make informed, confident decisions about major financial commitments.
One customer shared their experience:
“Finally, someone listened without translation apps or awkward pauses. It felt like I was buying from family, not just a business.”
This program reflects Sherman Dodge’s long-standing commitment to community inclusion and its continued investment in real, human-centered service innovation.
About Sherman Dodge
Sherman Dodge Chrysler Jeep Ram proudly serves the Chicago area with integrity, diversity, and inclusion at the heart of its operations. Through expanded language access and cultural sensitivity, it creates meaningful connections with customers from every background.
Contact Information
Business Name: Sherman Dodge
Address: 7601 N. Skokie Blvd. Skokie, IL 60077
Phone: 847-383-0456