The world is always evolving—and so is the RE/MAX brand.
In order to continue helping affiliates stand out in the online and social media environments, where the homebuying and selling journey begins, RE/MAX has introduced a refreshed, digital-first balloon logo and logotype. The new look and feel amplifies the professionalism, trust and strength of the global network’s 145,000 productive entrepreneurs.
Attendees of the 2025 RE/MAX® R4® convention in Las Vegas this week caught the first look at the modernized RE/MAX branding during the event’s Opening General Session, where they learned about several big innovations. Abby Lee, RE/MAX EVP of marketing, communications & events, and Erik Carlson, CEO of RE/MAX Holdings, unveiled the changes for the audience.
“One thing that’s so important in this day and age is how you show up online,” said Lee. “We want to put these refreshed brand assets into your hands now so you have the tools you need to show up better on social media channels and in digital advertising. We’re repositioning ourselves for the next 50 years of RE/MAX.”
Why the update? Lee explained that because the vast majority of homebuyers and sellers start their real estate journeys online, it’s important to have a modern design that stands out and is impossible to scroll past. Over 75% of consumers, she added, say they judge a business’s credibility by its design and visual appeal. Refreshing the digital logo is yet another way RE/MAX aims to give affiliates an edge when it comes to securing listings.
RE/MAX noted that it leads the industry in brand awareness, and explained that the refreshed branding will only strengthen its reputation. In fact, extensive data showcases the positive power of the brand’s big change.
In multiple surveys conducted by creative agency Camp + King, the new logo outperformed several key competitors in terms of being modern, appealing and liked. Plus, the bulk of the survey respondents called the new look more dynamic for social media.
“It’s time to get loud with a unified identity for RE/MAX. Now that we have this new branding that’s primarily for a digital space, we have more creative license to leverage the brand,” said Dane Rickard, leader of the Mile High Home Group with RE/MAX Professionals in Littleton, Colorado. “We’re not creating inconsistency – we’re creating synergy that’s going to take this brand to new heights.”
Taking their creativity even higher, affiliates can place an image between “RE” and “MAX.” The flexibility puts agents “in the center of the conversation,” Lee said.
With the strategic digital-first approach, RE/MAX affiliates can download new resources and incorporate them into their social marketing. Physical assets, such as yard signs and other in-real-life branding measures, are not part of the digital-first launch. The refreshed branding and the existing branding will work in tandem to maintain, and increase, the network’s industry-leading positions in brand awareness, recognition and trust.
The digital balloon and logotype reflect a comprehensive, ongoing modernization for RE/MAX, an initiative that will touch many aspects of the brand’s strong value proposition.
