Dealerships representing Omoda, the latest Chinese carmaker to enter the UK, have opened order books for the petrol Omoda 5 SUV and the full electric C5, with first deliveries expected in September.
Omoda has recruited a network of 64 franchised dealers which are ready to start selling and servicing the car. It is targeting 100 by the end of the year and 150 by the end of 2025.
Speaking at Company Car In Action, national fleet sales manager Chris Clayton told Fleet News and AM group editor Stephen Briers he was also working on agreements with leasing companies and Motability ready for the summertime start.
Clayton said: “We have gone softly with dealer standards this year to let everyone find their feet.
All cars will go through our dealers this year, but we may look at direct sales next year as well as introducing dealer bonuses to push volumes.”
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