DS Automobiles has revealed its new naming strategy ahead of unveiling its all-electric DS N°8.
The DS N°8, set to become the flagship of the brand, marks the beginning of a new electric era for DS Automobiles based on the STLA Medium architecture and offering a range of up to 466 miles (750 km).
The approach introduces the diamond-tipped ‘N°’ prefix, a nod to the French abbreviation for “number” which will be adopted across all future DS Automobiles models, with numbers representing the size and segment of each vehicle.
The model will feature the ‘N°8’ badge prominently on the rear, alongside the full ‘DS AUTOMOBILES’ name to distinguish the brand from the vehicle.
DS Automobiles also offered a glimpse of the DS N°8’s interior, unveiling a yacht-inspired dashboard design, integrating high-end ambient lighting and Focal sound systems, and the use of premium materials.
“The DS N°8 represents a bold step forward for DS Automobiles, symbolising the transition to a fully electric future while maintaining our commitment to luxury and innovation,” the company said.
Features include a new four-spoke steering wheel with integrated buttons, digital cockpit with an ultra-wide infotainment display and floating centre tunnel.
Spotlight on the customer
In this issue:
What consumers really want – trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase – many private motorists need extra help before they take the plunge
Delighting used car buyers – it’s essential for retailers to offer tailored experiences and great value
Aftersales customer care – valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future – Steve Young, ICDP MD, gives AM an exclusive insight.
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AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
