April Fool’s 2024: Smart Fishes, Trashy Hooks


This year, for April Fool’s Day 2024, we are expanding our reach to try to corner the angler angle, because, well, why not?!

Smart Fishes Trashy Hooks knows you need top of the line bait and tackle while you while away the hours reading and fishing! We’ve got Hooks on Sale, and, of course….

A blue and white illustration of a shark flexing a bicep with extremely defined abs.

Cover Shark.

(This will never not make me snort!) Well played to Amanda for this year’s April Fool’s idea.

Happy April 1st, everyone. I hope this brought a smile to your face!

Want to look back at some of our past April Fool’s editions? Here are a few of my favorites:

In 2022: we had some turgid hotwallets with our own cryptocurrency, BitchCoin!

In 2021, we created the Smart Bitches Smart Device! It’ll track your reading and embeefen your wifi while picking fights with other appliances that aren’t getting the job done.

In 2020, we worked with all our pets to remove the weight of the world from your shoulders with Smart Bitches Weightless Blankets.

We’ve fallen in love with rabbits, and  made our own social media network in 2014 complete with hoax-detection technology (wow, wish that had been real). Especially now!

Smart Bitches wearable - a black wide bracelet with a screen on the face that tracks pages read, podcast time left, and money saved on deals. At the bottom is a STOP TIME button
Ah, the Smart Bitches Smart Watch!

And still, one of my all-time most-favorite April Fool’s Day inventions?

Our 2015 Time-stopping wearable device that doubles as a reader, pedometer, page counter, audio device, sale alarm, and timekeeper.

One of my favorite games is ‘Where is my venture capitalist’ because I am really good at developing completely necessary yet fundamentally difficult technology for readers. (OK, mostly for myself, but still, I will share!)

We’ll be back next year with more silliness, but until then, Happy April, folks.

See you next year!

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